NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Austrian leader lauds UK's efforts on migration and cites its plan for deportations to Rwanda
Commentary: Resilience, potential, fundamentals of Chinese economy remain sound
Ryan Garcia accuses Devin Haney of committing a 'hate crime' after he shoved troubled boxer
Columbia University president to testify in Congress on college conflicts over Israel
Elvis' granddaughter Riley Keough fights Graceland estate auction
Who will win the NHL's top awards this season? Here are AP's predictions
Madonna, 65, flashes her cleavage while leaning over a Bible with a man next to her as she covers Re
CERAWeek kicks off, focusing on global multidimensional energy transition
China sanctions former US lawmaker who supported Taiwan
Brian Austin Green says he's learned to 'pick his battles' while co
Elvis' granddaughter Riley Keough fights Graceland estate auction
Lynn earns his first win in second stint with Cards, who beat A's before season